The Kids PRIVACY Act

Introduced by Rep. Kathy Castor, the Kids PRIVACY Act would strengthen the Children’s Online Privacy Protection Act (COPPA), previously passed legislation from 1998 to protect kids’ privacy online. The bill builds on COPPA’s strengths and expands privacy protections for children and teenagers by:

• Expanding the protected class from under the age of 13 to include teenagers under the age of 18.

• Expanding the coverage to sites likely to be accessed by children and teenagers.

• Banning companies from providing targeted advertisements to children and teenagers.

• Requiring opt-in consent for all individuals under 18.

• Prohibiting industry self-regulation.

• Establishing that companies must provide individuals the opportunity to access, correct, or delete their personal information at any time.