The Children and Teens’ Online Privacy Protection Act

Introduced by Senator Markey and Senator Cassidy, the Children and Teens’ Online Privacy Protection Act builds upon the federal legislation of a similar name passed in 1998 to protect kids online by:

• Prohibiting internet companies from collecting personal data from users who are 13 to 16 years old without their consent.

• Banning targeted advertising to children and teens.

• Expanding COPPA’s protections to platforms that are “reasonably likely to be” children or minors.

• Creating an “Eraser Button” for parents and kids by requiring companies to permit users to eliminate personal information from a child or teen when technologically feasible.

• Establishing a “Digital Marketing Bill of Rights for Teens” that limits the collection of personal information of teens.