What is the Innovator Circle?
The Innovator Circle is a first-of-its-kind community empowering innovators who are building human-centered competitors that challenge Big Tech’s dominance. It brings together founders and builders who understand that safety, privacy, and human well-being are not tradeoffs; they’re good business.
The Innovator Circle is powered by Design It For Us and deeply integrated into our youth-led movement for tech accountability. By joining forces with Design It For Us, Innovators, founders, and youth leaders will champion pro-human products, build public power, and drive cultural demand for better products to thrive. Through product testing, regulatory validation, public amplification, and insight sharing, this initiative will elevate product design that actually serves its users. Together, we’ll deliver a collective counter-punch to Big Tech’s market control and drive users towards online spaces that actually put users first.
| Our Designed For Us Rubric: Based on our Declaration of Digital Rights, Designed for Us is a rights-based design rubric outlining technical design practices that social media platforms can implement to uphold the digital rights that young people deserve online. The Designed For Us rubric underpins the technical and values alignment discussions we undertake with the Innovator Circle. |
Our 2026 Innovators
The first cohort of the Innovator Circle is comprised of nine founders representing a company or organization they founded, work at, or contribute to. Products generated and updated as a result of this partnership will be positioned as the landing pads for a migration led by and for us. Here are some of our Innovators:












Contact us
We’d love to know what you want to see in the next era of human-first digital products. Tell us here!
For any questions, please contact info@designitforus.org with “Innovator Circle” in the subject line.